Outcome Focused E-mail Marketing
Our agency’s e-mail marketing services help you speed up your sales cycle-which makes you more money.
The goal of e-mail marketing is to move your prospects from one stage of your sales cycle to the next. In other words, what our agency does is send e-mails that motivate prospects to buy your products and/or services!
Our agency will craft engaging newsletters to help your stay “top of mind.” We can also create “drip campaigns” (or e-mail automation sequences to send a systematic flow of e-mails to your marketing leads. Use our e-mail marketing services to save you and your staff valuable time and our expertise to make sure the job is done right-and maximizes your ROI!
Why E-mail Marketing?
E-mail marketing is not new, and it is far from obsolete!
Below are a few reasons why you should consider using our agency’s e-mail marketing services, to enhance or even lead your marketing efforts:
- 9 billion people use email applications
- 91% of consumers check their email every DAY
- 86% of consumers would like to receive ongoing promotional e-mails from companies they do business with
- 34% of consumers have purchased products and services from emails
For every $1 spent in e-mail marketing, the average return on investment is $44.
The truth is, your customers check their e-mails every day. They want to receive e-mails from brands they do business with. BUT– they only want them if you are e-mailing valuable content. Our e-mail marketing specialists will help you create e-mails your audience will love.
Agency Email Marketing Services
E-mail Marketing Strategy
The first thing we do is develop an email marketing strategy for your company or firm. This customized strategy will define the “who, what, when, and how” of your firm, your campaign and your desired result. We will research your audience and determine who will be the best audience to target from both a response and an ROI perspective. We will then craft a content strategy to determine what your brand’s message should be and how we will add value to that message/offer. Finally, we will determine when e-mails will be sent, how often and how they will push potential prospects down your marketing funnel.
The next thing TDG will do is create a strategy to enlarge, develop and filter your e-mail list. This normally consists of developing lead magnets, or offers, that incentivize people in-funnel to provide you with their email address in exchange for something of value. If you employ our revolutionary Smart Visitor Targeting™ strategy in conjunction with a TDG e-mail marketing campaign, you will enjoy the greatest possible leverage of your advertising dollar-because you permanently capture all demographic, psychographic and behavioral data of the visitors to your site-whether they opt-in or NOT!
Examples of lead magnets we regular employ with great results include free guides, checklists, quizzes, e-Books, and much more. We will work with you to develop a lead magnet to attract more targeted, qualified leads for your company or firm!
The next step TriMark Digital Group will take is to implement calls-to-action on your website to promote your lead magnets. This will help your firm convert your website visitors into e-mail subscribers. Typical website calls-to-action include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your e-mail list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to leverage this. TDG advertises your lead magnets on social media and/or search engines to generate more subscribers. We direct traffic from advertising to a custom landing page that allows visitors to opt-in to your e-mail list. If you choose to implement our SVT methodology, we will further segment visitors from those who select to opt-in from those who simply visit and do not. We will craft separate approaches and offers for each and test for maximum conversion!
Our e-mail marketing specialists will design e-mail newsletters, e-zines and the like that reflect your business brand. The e-mails we develop will use best-practices for e-mail deliverability, open rates, click-through-rates and conversions. The content within your emails may include relevant blogs, case studies, upcoming events and more.
E-mail List Maintenance and Reporting
Our agency will also perform routine list maintenance. It is important to remove dated, unengaged and unresponsive subscribers from your e-mail list. Reasons for monitoring this is simple: If your subscribers do not engage with your e-mails, it will negatively impact your e-mail deliverability. In other words, if you have a “bad” or “dated” list, your e-mail pieces and offers will wind up in spam! We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Additionally, TriMark Digital Group will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
For more information on how TriMark Digital Group can take your e-mail marketing to a new level and deliver unheard-of value and ROI, take a moment to click on the button below. One of our expert e-mail marketing team members is ready to be of service to you!
So-simply click on the button below, and you will be able to schedule a complimentary 30 minute conversation to discuss Email Marketing and how we are able to truly revolutionize your marketing-and your RESULTS!